FIGURATIVE LANGUAGE AND SEMIOTIC ANALYSIS IN DPR IAN’S ‘SCAREDY CAT’ LYRICS AND VIDEO

Abstrak

The use of figurative language in songs is now widely used, and semiotic signs are also used in music videos to convey the singer’s intentions. This study aims to analyze the song lyrics and music video “Scaredy Cat” by DPR IAN to determine the intended meaning of each figurative language conveyed through the lyrics and explain the verbal and visual signs in the music video through a semiotic study. This analysis uses qualitative methods to analyze the lyrics and music video. The results show figurative language, such as metaphor, repetition, hyperbole, symbolism, and simile. The study’s results did not find verbal signs, but there are visual signs that have implied meanings conveyed through music videos. This research interprets that the intended meaning of the lyrics and video of “Scaredy Cat” by DPR IAN is about the anxiety of being scared to be alone.